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Miller Lite Draft Party
Client
Guilty Sea Sports Pub
Disciplines
Graphic Design, Branding, Content Strategy, Digital Marketing
The Miller Lite Draft Party, hosted by Guilty Sea Sports Pub in partnership with Miller Lite and Happy Thursday, brought football fans together in August 2024. This event offered the perfect space for Draft Parties, with fans booking spots at their favorite local bar to enjoy food and drink specials, exciting giveaways, and a raffle. To promote the event, we created a full suite of marketing collateral, including digital assets and print materials, ensuring the event’s success through eye-catching and cohesive branding.
For the social media campaign, custom graphics were designed for posts, Facebook events, and story formats. These visuals were shared across Instagram, Facebook, and Google Business, ensuring consistent and engaging promotion across all platforms.
Promotional materials were meticulously crafted to ensure maximum visibility and engagement for the event, both indoors and outdoors. For outdoor branding, we designed striking boards and posters that captured attention and drew in both regular patrons and passersby. Inside the venue, bespoke event menus elevated the dining experience, while screen display ads ran at Guilty Sea and its sister brands across the area, further amplifying the event's reach. Together, these cohesive and on-brand materials ensured the event’s success by creating a unified and impactful promotional strategy.
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