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Green Leaf Threads
Client
Green Leaf Threads
Disciplines
Branding
Green Leaf Threads is a sustainable urban fashion brand committed to eco-conscious living. Using materials like organic cotton, hemp, and recycled fabrics, they cater to the forward-thinking slash generation, prioritizing the planet's well-being. Green Leaf Threads sought a bold yet natural visual identity with a playful twist to reflect their innovative spirit.
For this project, we developed a cohesive visual identity that aligns with their mission and resonates with their target audience. The logo design incorporates natural geometric shapes, resulting in three versatile formats adaptable to various branding needs. A bold and vibrant color palette was chosen to convey both the brand's youthful energy and its commitment to sustainability.
The identity was designed to seamlessly integrate into eco-friendly packaging concepts, emphasizing their use of recycled materials while maintaining a strong, urban aesthetic. Social media templates and ad mockups reflect the brand’s ethos, targeting Gen Z consumers with dynamic, visually engaging designs that highlight both style and sustainability.
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